18 March 2005
Telecoms watchdog Ofcom has released its latest research findings into the UK's revamped 118 directory enquiries market.
And the report, conducted in conjunction with the premium rate services regulator ICSTIS, reveals an overall drop in the number of consumers using the service.
According to the research, 35 per cent of consumers no longer use the phone-up directory enquiries service.
The report did reveal a good take-up of enhanced services such as text-back and call connect services.
Indeed, if these services are included in the math then the drop in the number of people using the 118 services is only 26 per cent.
One of the overriding problems remains a lack of consumer awareness about the services, with 89 per cent of consumers unaware that text-back is a free additional service.
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