27 October 2005
Landlines, so long the preserve of the home phone, are going out of fashion – according a survey of US consumers.
The transatlantic findings tally with results last years which suggested that ten per cent of British 18-25s have no landline and rely solely on their mobile phone.
In-Stat's survey said that almost ten per cent of wireless subscribers in the US primarily used their mobile, with this figure on course to rise to between 27 and 37 per cent by 2009.
Cost-cutting is not among the primary motivations for this switch in popularity, according to In-Stat analyst David Chamberlain.
He said in Information Week: "It's strictly life and lifestyle. Cost is not much of an issue."
The home phone must not be written off yet, though – In-Stat admitted that landlines are still very much required for some cable TV services, high speed DSL internet connections and alarm systems.
Converged products – such as BT Fusion's all-in-one mobile and fixed-line service, are significantly on the increase among European landline operators as they seek a solution which ensure that home phones remain as attractive an option as they have ever been.
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© 2008 Adfero Ltd
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