31 July 2006
Phone users in the UK are set to benefit from a new online phone number search facility.
A deal between Yahoo! and BT will enable consumers to search for local business numbers, which will include classified business listings from BT's phone book.
"In essence, Yahoo! Local will provide people with a much more powerful way of finding local information quickly," said Stephen Taylor, managing director of search and search marketing at Yahoo! Europe.
"This joint initiative will deliver a number of important benefits for both consumers looking for local products and services and businesses who advertise within The Phone Book's Classified Directory and online with Yahoo! Search Marketing."
Bruce Abercromby, general manager for online services at BT Directories, also saw benefits to businesses from the link up.
"It provides another channel for their new and existing customers to find them at no extra cost," he said.
In the near future, the Yahoo! Local service will also include user-generated content to harness local community knowledge.
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