22 March 2007
Converged technologies are becoming an increasing reality for consumers, a new report carried out by Datamonitor has suggested.
The independent market analyst's latest report, 2007 Trends To Watch: Media and Broadcasting Technology, indicates that the distinction between entertainment and communication modes are being blurred as consumers take up new technologies.
According to Datamonitor, mobile broadcast technology is becoming an increasingly attractive choice for consumers.
Since it was launched in 2005, consumers have been more willing to access video content on their phones, including downloads to flash memory, 3G streaming and mobile digital broadcast TV.
Chris Khouri, Associate Analyst for Media and Broadcasting at Datamonitor and author of the report, said that the "driving force" in the uptake of new technologies was consumer demand.
"Consumers will only use new technologies if they see value or are positively affected in some way by a service – whether that service is mobile broadcast TV, IPTV, social networking or online advertising," he added.
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