16 July 2007
O2 has launched a new range of monthly tariffs for mobile phone users who can't bear to part with their existing handset.
Simplicity is a range of calling rates that can be ended with just 30 days' notice at any time.
The new scheme is in recognition of the growing number of people who are happy with their current handset, or who do not want to be tied into a contract sometimes up to 18 months long.
The tariffs begin at 15 per month for 200 minutes and 200 texts free, and can save users up to 270 compared to an 18 month contract, O2 claims.
Sally Cowdry, O2 UK Marketing Director said: "Until now the only option has been Pay As You Go, but for those people who are perfectly happy with their existing handsets, O2 simplicity offers great value for money and, with the ease of direct debit payment, a lot less hassle.
"There are many reasons someone might not want a new phone. They may be happy with their existing handset which they have grown used to and have all the accessories for. Or they may be holding out for a new phone that is coming out soon and don't want to be tied into an 18-month contract.
"They may simply not know what they want from one month to the next and want the flexibility to change. All these people still deserve the best possible mobile deal and experience and that is what they get with O2 simplicity," she explained.
The news comes as research suggests Britons are more attached to their mobiles than ever before.
The study by CPP Phonesafe found that people in the UK spend almost half a year of their lives chatting on their mobiles.
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