7 September 2007
Mobile phone users hoping to get their hands on the eagerly-awaited iPhone when it is released in the UK may not need to fork out as much as they had first anticipated, after Apple has announced it is to cut the cost of the touch-screen handset by a third in the US.
The company has revealed it is to drop the price of the handset by 33%, representing a saving of $200 for those people yet to purchase one.
Customers who have bought a device in the past 14 days will be offered a $200 refund, while people who bought the iPhone before the price cut will receive a $100 credit note, Apple promised.
Writing on the Apple website, Steve Jobs, Chief Executive of Apple, said the company realised the importance of looking after its customers following the price cut.
"Even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price," he said.
Despite selling a record 720,000 handsets in the first 30 hours after its release, industry analysts have now started to question the popularity of the iPhone in the long-term, just 68 days after the new technology was first launched.
The news follows the recent announcement that a touch-screen iPod featuring WiFi and a web browser is set to be added to Apple's existing product range.
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