22 January 2008
The most hyped handset of the decade, Apple's iPhone, has not lived up to sales expectations in the UK, new figures reveal.
There has been a 10,000 shortfall in manufacturer Apple's stated sales target of 200,000 units, the Financial Times claims.
What's more, industry website VNU.net, citing un-named analysts, suggests that the iPhone's £269 upfront price will soon be cut.
The iPhone, following its successful July launch in the US, was released in Britain two months ago - with researchers at Gartner predicting sales of at least 350,000 units at the time.
O2, which has an exclusive network deal with Apple, declined to comment on the apparent sales figure leak.
However, a spokesperson added that it was "delighted with the response to the iPhone, which has seen unprecedented levels of customer satisfaction".
Speaking last week, Apple's Chief Executive Steve Jobs said that four million iPhones had been sold thus far worldwide.
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