31 January 2008
Just two months after its launch - and following industry rumours of weaker-than-expected sales - the exclusive network operator of Apple's iPhone has announced cuts in the handset's tariffs.
Previously, owners who paid £269 for the 'must-have' phone have been locked into a compulsory 18-month tariff costing either £35 or £55 per month.
From Friday, the cheaper deal will now offer a much higher number of free calls and texts - and the more expensive tariff will be cut in price to £45, the network has announced.
O2 is also set to introduce a deluxe £75-per-month deal, which will offer customers 3,000 free minutes and 500 text messages.
UK Marketing Director at the firm Sally Cowdry commented: "The iPhone is already our fastest ever selling device and this added value will allow us to appeal to an even greater segment of the market.
"It is an unbeatable proposition."
The iPhone was launched in the US last July and had sold one million units by September - albeit aided by a £100 price cut just two months after its launch.
However, a report in the Financial Times earlier this month said that Apple's pre-stated UK sales target of 200,000 units had not yet been met.
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