18 March 2008
The music portal Napster has signed a deal with O2 that will enable mobile users to download music onto their phones.
Under the terms of the service, O2 customers will be able to access more than five million tracks, with a 99p charge for each.
Napster's European Marketing Director, Thorsten Schliesche, said that O2 was an "obvious partner" as it has been aligning its advertising with music.
Such sentiments were matched by the Head of Entertainment Content at the mobile operator, Antony Douglas, who said that a strategy is important.
"In dealing with the music industry it is important to have a partner with contacts with the leading labels because we need all the parts to come together," he told the Independent.
The price of the download will include the bandwidth that is used during the operation, a spokeswoman added.
Napster, in its original format, was a highly-popular internet downloading service but was shutdown in 2001 after a legal action against it.
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