1 August 2008
British consumers feel compelled to buy the latest mobile phones because they act as "status symbols" and "fashion accessories", it has been suggested. According to a disruptive futurologist at BT, consumers feel up-to-the-minute mobile phone technology is representative of style and success. Ian Neild said features such as in-built cameras, mps3 players and WAP and 3G capabilities are more important to consumers today than the ability to make calls. "When was the last time you bought a mobile phone because of the phone? Normally, it's because of what they've got," he remarked. And he claimed that mobile phones are often marketed in such as way as to persuade consumers to look at their own handset and want to change or improve it. The Mobile Data Association claims that more female mobile phone customers send picture messages than male customers, while men are more frequent users of the mobile internet than women.
© 2008 Adfero Ltd
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