11 September 2008
In an effort to save money on their mobile phone bills, consumers are switching their contract deals to pay as you go tariffs, new research suggests. According to the cashback network froggybank.co.uk, sales of pay as you go mobiles have increased by 8% over the last 12 months. At the same time contract mobile sales have fallen by 4%, which suggests consumers are replacing contracts with pay as you go deals to keep track of their spending. Froggybank.co.uk monitored the buying habits of 500,000 consumers making purchases through its website between May and July this year. It also found that households are opting for bundled deals when it comes to services such as home phones, broadband and digital TV in the hope of securing cheaper bills. Meanwhile, Apple has announced its intention to launch a pay as you go version of its iPhone. The handset will cost £349.99 and customers will be required to top up with £10 a month.
© 2008 Adfero Ltd
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