6 May 2009
Bright Top Ups have been launched by Orange, giving pay-as-you-go (PAYG) customers the chance to win a prize whenever they put money on their phone.
Customers are said to have a one-in-three chance of winning, with the prizes including weekends away in the UK, beach towels, tickets to Glastonbury and juggling balls.
"Bright Top Ups from Orange will make topping up more fun and exciting," Pippa Dunn, Director of PAYG at Orange UK.
It is expected that millions of customers will benefit from prizes every month, with winners texted to inform them of what they have won.
Those who do not win prizes will not miss out either, with Orange giving them the chance to claim two-for-one entry to top attractions throughout the country.
Earlier this week, Orange celebrated the fifth anniversary of its two for one cinema ticket deal.