17 June 2008
Many men in the UK think they are most like Ian Beale from soap Eastenders in the way that they spend money.
A report from Scottish Widows said that 20% of males believe they are careful with cash, while 17% of females contended that they regularly do not have enough money, something that may interest those with personal loans.
Just 3% of those polled argued that they are similar to figures such as Angelina Jolie or Elton John, who have been charitable with their millions.
Customer & Brand Marketing Director at Scottish Widows Mike Hoban suggested that a viable financial plan should be put in place by men so they know where they stand in years to come.
He remarked: "There's no point in saving money now if they end up simply splashing it all at once in a few years time. Putting a little aside each month and planning carefully for the future will stop them running into a financial crisis in later years."
Adam Woodyatt, who plays the character, is the only person to have been present on the programme since it began in 1985.