Supermarket energy ‘mis-selling’ exposed

Supermarket energy ‘mis-selling’ exposed

However, this figure was based on the incorrect assumption that the customer was on a standard tariff - often the most expensive option and therefore the one that would provide the most savings. 

When informed otherwise, the seller failed to revise the amount the customer could save, resulting in a misleading and inaccurate energy switch.

Customers could stand to save up to £420 on their energy if they switch to a cheaper tariff.

How much is saved is based on a range of variables including the customers current tariff, supplier and postcode. 

The researchers were on a cheaper tariff however, but when they told them there were on a cheaper tariff only half said it could change the savings quoted.

Switching should be informed

Commenting on the findings, Ann Robinson, Director of Consumer Policy at uSwitch, said: ‘This report is deeply concerning as it suggests that mis-selling has been driven off our doorsteps and into our high street shops and supermarkets instead.

‘Almost 7 million UK households have previously signed up to an energy deal on their doorstep or through a direct salesman and yet less than a quarter who had done so believed they had got a good deal - it now seems the same can be said of signing up in-store.

‘The fact is that when it comes to energy the only way of knowing you are getting the best deal is to get an independent and impartial comparison based on your own personal circumstances.

‘Services such as ours ask you all the right questions before working out the best deal for you – this is vital if you are to save money and end up better off.

‘If you are approached by an energy salesman in your favourite store get all the details then take them home and compare.

‘Never feel pressured to sign on the dotted line until you have done your homework first.’