18 September 2006
On average water companies save a mug of water per customer every 24 hours, according to new figures from the Institute for Public Policy Research (ippr).
Figures published by the group have shown that water companies spend just 11 pence per year in able to help households reduce the amount they spend on water.
The new ippr report suggests the government introduces a Water Efficiency Commitment whereby a set minimum water efficiency targets are set up.
Among the ways this could be achieved is the provision of grants or incentives for customers who adapt appliances and devices with low or dual flush toilets, aerated or spray taps, low-flow showerheads and water butts.
Ian Kearns, ippr deputy director, said: "This year's droughts and water shortages have shown that we all need to do our bit to save water. But the water companies should be doing more.
"A Water Efficiency Commitment that sets minimum targets, enforced by the regulator, Ofwat would incentivise water companies to help their customers improve the water efficiency of their homes."
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