Samsung is seeking to accelerate the uptake on 4K TV services by providing an ultra-high definition (UHD) streaming service for companies such as Amazon and Netflix.
Attendees at CES 2014 - the Consumer Electronics Show, which is taking place in Las Vegas this week - were told of the South Korean manufacturer's plan to expand its UHD ecosystem.
As reported by Pocket-lint, Samsung wants to offer "an easy and convenient UHD entertainment experience" to global partners, allowing them to promote next-generation viewing options to subscribers.
By partnering with service providers such as Netflix, Samsung aims to make it easy for UHD TV owners to stream content via a Smart Hub media portal.
The electronics giant said it is working with a number of operators "to integrate UHD content within their respective TV applications".
Samsung hopes that by making UHD content more readily available to end-users, it will be able to boost sales of its 4K TV sets.
In a bid to stimulate demand, the manufacturer has launched a UHD Video Pack featuring popular films and other content from leading studios including 20th Century Fox Home Entertainment and Paramount Pictures.
Consumers will be able to buy the pack, and also download additional UHD content from the Smart Hub Multimedia panel.
By the end of 2014, Samsung aims to offer 50 UHD content items - giving consumers plenty of incentive to embrace 4K TV viewing.
UHD television sets deliver four times the picture resolution of 1080p Full HD - using eight million pixels as opposed to two million pixels to form images.
For this reason, Techradar's Steve May says the technology is "rewriting the rulebook when it comes to image quality".
"The process is beginning to fundamentally change everything from programme production to distribution technology," he told the news provider.