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2015 uSwitch Credit Card Awards

The retailers win credit card customers' hearts, minds and wallets, beating the big banks.

Award winning credit cards, the best credit cards voted for by you

The 2015 uSwitch credit card satisfaction survey of over 7,000 credit card customers saw retail brands John Lewis, Tesco and Sainsburys winning out in terms of customer service, value for money and trustworthiness.

Who won what?

Category Winner
Overall satisfaction John Lewis & Waitrose Partnership
Best Overall Customer Service M&S Bank
Best website Nationwide
Best mobile app MBNA
Best Value for money John Lewis & Waitrose Partnership
Best telephone customer service Sainsbury’s Bank
Best mobile website M&S Bank
Best mobile website customer service Tesco Bank
Best mobile app customer service American Express
Best rewards John Lewis & Waitrose Partnership
Best branch customer service Nationwide
Most Trusted John Lewis & Waitrose Partnership
Best online customer service Nationwide


A more competitive credit card market?

The credit card market is getting more competitive as more and more big retailers enter the market, leaving the traditional banks behind when it comes to customer service and value for money.

David Mann, Head of Money at, says:

“It’s great to see retailers keeping the big banks on their toes. With their huge presence on the high street, but without the tarnished reputations, they are best placed to win over the public’s hearts and minds.

“With more people turning to credit cards, it’s vital that families looking for a great deal don’t lose sight of their needs and realise that looking further afield from a traditional high street bank could help them get the best card for them.”

Retailers give the best service

John Lewis shows it can bring its top-tier high street reputation to its banking arm, winning four out of the 13 awards – including Best Overall Customer Satisfaction and Best Value for Money.

M&S Bank show they’re not just any card provider, by taking home the awards for Best Overall Customer Service and Best Mobile Website.

Supermarket giants Sainsbury’s and Tesco battle it out, winning an award each, but ASDA is close behind, coming second in one category and third in two.

Grant Bourbousson, Digital & Marketing Director, Tesco Bank, says:

“We are committed to providing great customer service which is why we offer a world-class digital banking experience.

“Winning a prestigious uSwitch Credit Card Award for Best Mobile Website Customer Service demonstrates the value and trust that customers place in our website and highlights that we are delivering a service with features we know customers want.”

Bad news for the banks

Not a single one of the big four banks managed to scoop an award. Instead, they found themselves at the bottom of the tables in nearly all categories.

Customers were disappointed with nearly every aspect of banks’ service, including value for money, rewards and customer service.

Specialists come to the rescue

Specialist card providers, building societies and smaller banks redeemed financial services, receiving much higher scores than the big banks.

The building society Nationwide has won awards for its branch and online customer service as well as its website.

Specialist card providers American Express and MBNA picked up awards for Best Mobile App Customer Service and Best Mobile App respectively.

Credit card apps need work

The top providers have enjoyed a varying degree of success across the range of online and mobile awards.

But even the winners of these have work to do – the levels of satisfaction for mobile-related categories were the lowest across the whole awards.

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  • berniee50

    Absolute Joke, between Ofgem and the Goverment they have forced the energy companies to add a Standing Charge to all utilities. This mean that all the people who don’t use a lot of energy will be paying more on the Standing Charge than what energy they are actually using. I was away for a month so used next to no gas or electric. My bill for the month was £47 to which £38 was the Standing Charge