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Not too long ago, signing up for a subscription TV service meant paying through the nose for premium content and crown-jewels sports events. But much has changed since then.
With the pay-TV sector now no longer dominated by Sky, Britons can take their pick from the likes of TalkTalk, Virgin Media and BT.
This year is also expected to see the widespread launch of a Plusnet TV service and the entry into the TV market of another major UK broadband supplier.
The result of competition among providers for your monthly pay-TV outlay is the arrival of a slew of keenly priced value TV and broadband deals.
Aimed at more cost-conscious consumers, these offer you the chance to enjoy premium content and must-see shows and movies without breaking the bank.
Below, we take a look at what's on offer with value TV and broadband bundles to help you find the best deal for you.
Few providers have done more to bring about the advent of value TV and broadand bundles than BT.
A free YouView set top box and a trove of on-demand pay as you go content that doesn't require a subscription is part of what makes BT value TV and broadband appealing to bargain hunters.
But perhaps the biggest selling point is free live Premier League football games on its BT Sport channel, as well coverage of Aviva Premiership Rugby and football from the pick of Europe's leagues.
BT's YouView boxes offer masses of room for recording movies and shows, as well as 7-day catch-up via the likes of BBC iPlayer and the option to pause and rewind live TV. You can also record multiple shows simultaneously while watching another show on an another channel.
Find out more about BT value TV and broadband here: BT
TalkTalk has long positioned itself as a 'value broadband provider'. And it's brought that approach to its TV products too.
As with BT, one of TalkTalk's major selling points is the free YouView set top box and an impressive suite of content that's available on a pay per view basis, without the need to commit to a lengthy contract.
TalkTalk's YouView higher-end YouView box offers the same suite of functions as BT's. However, a less fully featured YouView box is supplied with some packages that doesn't allow you to record shows.
Can't see the TalkTalk bundle you want? Check out our TalkTalk provider page for a wider selection: TalkTalk broadband and value TV
This is expected to launch later in 2014 and will likely be priced broadly in line with the value TV and broadband offerings from its parent company BT.
Sky TV features a premium price point that might put off more cost-conscious consumers. But for that outlay you get a premium service.
Sign up for Sky Sports, for instance, and you'll a lot more Premier League games every season than air on BT Sport, as well part of its five dedicated sports channels showing must-see sports events, such as The Ashes and England football games. But, of course, the difference is that you're paying for Sky's sports coverage.
Sky also boasts perhaps the UK's largest selection of movies and its Sky Movies channels typically show the biggest films first thanks to exclusive content deals. As with Sky Sports, the price of the channels reflects the premium programming they air.
But it's not all bad news for consumers who don't want to sign up for Sky TV. The good news for value TV customers is that Sky now offers many of its movies on a pay per view basis via BT and TalkTalk's YouView boxes.
That means you can watch the latest films without having to pay out for a monthly subscription to Sky Movies.
It's also worth noting that YouView boxes don't offer the same massive storage as Sky and Virgin Media's top-of-the-range set top boxes.
However, you'll still get plenty of room, with BT's YouView box offering space for 300 hours of standard-definition TV or 125 hours of high-definition programming.
Think you'd prefer to see what Sky offers first? Check out our dedicated page Sky TV
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