Broadcaster BSkyB have added 259,000 new customers to their broadband service in the last quarter of the fiscal year, far exceeding their own expectations.
By the end of June 2007 the number of broadband customers was expected to be using the Sky service was 700,000 however this surpassed by 16,000 making the total 716,000 overall. Three months ago the total was 457,000 subscribed to their broadband service therefore this is a 56 per cent increase on broadband customers.
"Our transformation continues to gather pace," said chief executive James Murdoch. "Today we are adding new customers at the fastest rate since analogue switch-off; we are adding more broadband customers than any other provider; and we are the only major residential telephony provider growing its customer base.
"Looking forward, we will continue to grow our share of an enlarged sector opportunity by delivering a superior customer experience, investing in the products and services customers want and by continuing to offer exceptional value to all our customers."
In recent changes to their service, Sky have unbundled (see LLU in jargon buster) 1,150 exchanges, now offering 70% coverage of UK households, 6 months ahead of plan.
Financially, this has been Sky’s best quarter since 2003.
You can view the latest Sky packages at Top 10 Broadband.