More than half of all adults have now used their broadband connections to watch or download videos, it has been revealed.
Findings from a survey conducted by Pew Internet showed that nearly six in ten (57 per cent) of adults have used their broadband connection for viewing or downloading videos.
Meanwhile, of those who have used their connection for video download or viewing purposes, more than half have subsequently forwarded links to their favourite videos to others - a practice shown to be especially prevalent among younger users.
Mary Madden, who contributed to researching and writing the report, said: "Young adults are among the most contagious carriers when it comes to understanding how viral videos propagate online.
"Younger users are the most eager and active contributors to the online video sphere; they are more likely than older users to watch, upload, rate, comment upon and share the video they find."
The survey further revealed that 19 per cent of adults watch a video online every day.