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Orange has announced it is to invest a large amount into its customer service operations following criticism received by the firm.

Along with TalkTalk, the company had been criticised for its quality of customer service in the broadband sector, but is now installing a new voice recognition service in an effort to resolve customer complaints more quickly and efficiently.

Over the past 12 months, Orange has brought in 1,000 customer service agents, the Independent reports, in an effort to beef up the level of customer service that it offers to its broadband and other customers.

According to Mike Hughes, a customer services executive at Orange, the next stage for the organisation is to integrate its broadband and mobile customer service platforms, although Mr Hughes conceded that Orange "still has an awful lot of work to do" in this area.

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