Carphone Warehouse subsidiary TalkTalk has launched a spoiler offer to BTinternet's heavily promoted broadband Premiership football bundle.
The deal is available to new and existing customers and offers access to Setanta Sports' TV football coverage for next season as well as a complimentary Freeview box.
Subscribers are offered free access to games for the first two months, after which point customers will pay £9.99 per month for the 18-month duration of the contract.
News of the offer comes after BT has embarked on a high-profile television advertising campaign for its Vision service which prominently features Premiership football.
BT also offers a £4 per month deal, whereby subscribers gain access to 242 "near live games".
Irish broadcaster Setanta will show 46 Premiership games in their entirety this season and holds the broadcasting rights to a number of blue-riband rugby and golf events.