Tiscali has signed a deal to broadcast three of Setanta's premium sports channels through its broadband-based television service, it has been reported.
Customers signing up for the Setanta channels pay an extra £9.99 per month on an ad-hoc basis but do not have an annual contract, according to a report from the Reuters news agency.
Commenting on the deal, Mary Turner, chief executive of Tiscali, said: "Tiscali is always looking to add exciting new TV content to our service and this is a great new option for our sports fans."
The new service brings Tiscali's array of broadband TV packages to three, with the triple-play package priced at £19.99, while a subscription to BSkyB's sports channels costs subscribers an extra £22 per month.
Tiscali last week began rolling out its TV service nationwide, with the service initially available in central, north and northwest England.
The Italian firm hopes that the improvement of its services will help it reach its target of 500,000 subscribers.