Virgin Media's broadband packages are to be sold in Carphone Warehouse stores, it has been announced.
The two firms have announced a deal whereby Virgin Media will expand its in-store range to include broadband, digital TV, home phone and mobile services - marking the first time Carphone Warehouse has offered a fixed-line broadband service from any other providers than it own AOL and TalkTalk.
It is hoped that the move will extend Virgin's customer base and will see the installation of new dedicated broadband and digital services areas in the firm's 700 stores.
Neil Berkett, acting chief executive officer at Virgin Media, said: "We're building on an already successful relationship and using our mobile retail expertise to expand our presence on the high street."
News of Virgin Media's push for new subscribers comes at a time when the firm has seen client numbers drop after it lost access to BSkyB's television channels on its cable TV service.
BskyB and Virgin had been in dispute after failing to agree terms on a carriage deal.