The launch of O2's broadband service and bundles is imminent following a series of delays, it has been claimed.
According to a report from the Daily Mail, the service, which will use Be Internet's ADSL2+ network which offers speeds of 24Mbps, will be launched this month having previously been stymied by technical problems.
Speaking at the time of O2's acquisition of broadband provider Be Internet in June, O2's chief executive officer Peter Erskine said that the network is in line to cover around 66 per cent of the UK's population.
O2 is also poised to launch its series of broadband bundles, which some have predicted will take the form of a quad play package combining mobile, landline, DSL broadband and TV.
Commenting on O2's chances in the broadband market, Screendigest.com said: "O2 could be seen to stand at an advantage over its rivals in being able to market faster ADSL2+ speeds "up to" 24Mbit/s (even though experienced speed may be significantly slower) via Be's network).
"Nonetheless, it will need to price its broadband products very competitively to sign up customers new to broadband or encourage consumers to churn away from other providers."