Telecommunications giant O2 is aiming for a customer base for its soon-to-launched broadband service of 1 million fixed-line broadband subscribers by 2010.
The target has been interpreted by analysts as an indication that O2 is not seeking to join the top-tier of broadband providers, but is instead offering fixed-line broadband to help ensure the loyalty of existing mobile customers.
The telecommunications giant has also confirmed the launch date of the service as October 15th and has revealed further details of the packages it will offer.
O2 mobile subscribers can pay £7.50 per month for a connection of up to 8Mbps or £15 per month for a connection speed of up to 20Mbps.
Meanwhile, pre-pay customers and non-O2 customers will pay £10 per month more on all packages.
The offer of 20Mbps is being pushed as the chief selling point of its broadband service, with chief executive Matthew Key saying that O2's "technologically advanced service" will be a "breath of fresh air" in the UK market.