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BT has retained pole position in the UK broadband market, new figures from the company have confirmed.

The telecommunications giant added 178,000 new broadband customers during the period from July to September.

This took its customer base to over 4 million for the first time - and means the company remains significantly ahead of rivals in the UK.

Impressive growth was also noted for the group's wholesale broadband connections, which now stand at 11.7 million - a rise of 2.4 million year-on-year.

BT chief executive Ben Verwaayen has previously set a target of adding 3 million customers in the next three years.

News of the firm's performance comes as it recently announced it is to spend £100 million on BT Vision.

The service will offer over 70 TV and radio channels as well as a raft of on-demand content.

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