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Virgin Media news

Virgin Media has confirmed it has reduced customer churn in the third quarter, following mass migration from its service during the previous period.

Following a legal spat with Sky, which resulted in the withdrawal of the broadcaster's flagship channels from Virgin's cable TV service, the company's subscriber base was hit by 70,000 migrating customers during the second quarter.

However, following a reduction in churn during the latest period, the firm has announced it has added 13,000 net new customers.

Virgin's acting chief executive Neil Burkett described the company's performance as "a significant turnaround in customer and revenue-generating user growth".

News of the company's performance comes as it recently announced it is to focus its future marketing campaigns on the fact that its service offers fasters broadband speeds than rival ISPs.

The firm hopes that this will attract subscribers who require faster broadband speeds for services such as video on-demand.

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