UK broadband provider Tiscali has launched a new venture with used car classifieds website Auto Trader, it has been announced.
The deal will mean that the thousands of ads hosted by the site will be available to view on Tiscali's Motoring Channel.
Alex Hole, online media director at Tiscali UK, told mad.co.uk: "Car purchasing is increasingly moving from the showroom to the website and the popularity of our motoring channel reflects this growing trend. Auto Traders extensive experience and unparalleled search capabilities match perfectly with the levels of service demanded by our users."
The deal follows similar ventures with World Entertainment News Network and travel agent Thomas Cook.
Tiscali was last week named the UK's top ISP for customer satisfaction in the third annual UK Broadband Internet Service Provider Satisfaction Study of eight companies conducted by JD Power.
Last year, Tiscali had been placed third.