Virgin Media has announced plans for a revised traffic management policy for its broadband service to be introduced next year.
Previously, customers were subject to cuts in connection speed between 4pm and midnight, in a bid to prevent subscribers who were downloading large amounts of data slowing down the system excessively for those who were simply accessing email.
The new policy has cut the timeframe defined as peak period so that restrictions now only apply during 4pm and 9pm.
A statement from Virgin said: "We found that this small minority of customers were actually downloading or uploading enough information to significantly affect the service for other customers' broadband service.
"To put it another way, just three per cent of uploaders and downloaders were affecting the service for the other 97 per cent of uploaders and downloaders during peak times (that's between 4pm and 9pm)."
News of the amendments to the policy comes as Virgin gears up to release its super-fast 50Mbps broadband service during 2008.