Xbox 360 owners who subscribe to BT's broadband services will be able to watch movies and sports in high definition with the launch of a new service, it has been announced.
The service, was announced at the electronics industry trade show The CES in Las Vegas, will enable gamers to access the broadband provider's BT Vision service and its library on demand content.
This includes "hundreds of movies and thousands of hours of sporting events, television programming, music videos and BT Vision Sport's 242 "near live" Premier League football matches".
Owners will also be able to use a series of community-based features including voice chat, text messaging as well as play games against friends online.
Enrique Rodriguez, corporate vice president of the Connected Television Division at Microsoft said: "For the first time consumers in the U.K. will be able to experience the advantages of an advanced TV service together with the benefits of next-generation gaming.
"Our aim is to provide BT Vision on multiple platforms - giving customers greater convenience, control and flexibility over what they watch, when they watch and how they watch TV."
News of the service comes as more and more console manufacturers are offering broadband-based services to gamers.
Sony has announced that Playstation Portable (PSP) owners will be able to make VoIP calls later this month, while Nintendo is to allow owners of its Wii console to download games for its handheld device the DS.