Wales-based IT company Severn Digital has announced that it will launch a new broadband service on St David's Day.
The reddragon broadband service, which is directed primarily at Welsh consumers, promises to deliver a high-speed ADSL service to people with existing BT phone connections.
Alex Stanley, managing director of Severn Digital, said: "We've worked hard to create a high quality and reliable broadband service and we hope that local residents will share our enthusiasm and buy a local product."
Initially the service will be available throughout the south-east of Wales, although Mr Stanley asserted that it will soon roll out across the rest of the country, with additional Welsh-language customer services in development.
Subscribers will be able to sign up from March 1st, with every 50th customer getting the service free for a year.
Severn Digital currently offers a business ADSL broadband service delivering speeds of up to 8MB. As with the new domestic service, its business offering charges on a month-by-month basis, meaning customers are not locked in to long contracts.