The way UK consumers use the internet is changing and internet service providers (ISPs) will struggle to keep up with demand.
An article published today in the Telegraph makes this assertion, citing the recent popularity of video-streaming services and other bandwidth-heavy usage habits that are draining suppliers' resources.
The industry now faces a tipping point, the publication argues, with rapid technological growth and improved broadband networks needed to keep up with the requirements of today's users.
"More than 90 per cent of internet-enabled homes in the UK use broadband and that connectivity itself brings an ever greater desire to take advantage of new bandwidth-hungry services such as video on demand," it notes.
Despite concerns over the strains being placed on the network, an analyst with Screen Digest has said that the UK broadband infrastructure is still keeping pace with most European providers, while prices are also comparable.
However, a recent study published by the Fibre to the Home Council cited in Computing magazine predicts that most UK users will not see 100Mbps broadband connectivity until 2011 at the earliest, which would leave Britain trailing behind Europe.