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O2 is set to launch a new mobile broadband service that will make it easier for phone users around the country to surf the internet on the move, it has emerged.

The telecoms firm will make the service available to its existing customers from this week and is continuing to invest cash aimed at increase connectivity speeds, ZDNet reports.

Anyone who subscribes to O2's mobile broadband will get 3G services direct to their phone and will be able to use The Cloud's Wi-Fi network on an unlimited basis.

Jonathan Earle, head of customer acquisitions in O2's broadband division, said: "We're positioning this for out loyal customers.

"We're not going to be the cheapest but we hope to bring a fantastic customer experience."

A recent report from 3UK suggested that there will be more than a million people in the UK taking advantage of the latest mobile internet services before the end of 2008.

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