UK telecoms provider Orange will today launch an internet radio service for its broadband customers.
The LiveRadio device will allow users to access more than 4,000 internet radio stations by plugging into existing broadband modems.
Furthermore, the hardware will give customers the chance to download songs they have listened to on online stations via the Orange music store.
The Guardian reports that the move comes as the company looks to gain a bigger stake in the home entertainment market.
Recently-released figures from Rajar demonstrated that eight million people throughout Britain listen to an internet radio station once a week or more.
"For us it's a lot more than a radio ... we really see this as a gateway to other services that we offer," said Francois Mahieu, Orange UK device director.
The launch comes after a period of poor sales of its mobile broadband products, which analyst firm Ovum identified as being uncompetitively priced.