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PC World is enticing more people to take advantage of the advances in broadband connectivity "between technologies" with the launch of its 'et Connected'campaign.

This campaign will see PC World offering a range of bundle offers that combine mobile broadband with free laptops.

Mobile broadband will come in a standalone package or as part of a laptop deal – providers will include Vodafone, T-Mobile and 3.

Connectivity and content services are as important to customers as the hardware they buy," said PC World's head of commercial development Glenn Orchard.

He went on: "Get Connected reflects customer demand for a complete, one-stop solution that provides a way for our customers to not only get a great deal on a laptop, but also get connected to the right service."

For home broadband and digital TV, providers will be Virgin Media, BT and Sky.

Compare the best mobile broadband deals here.

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