A new study has suggested that many small and medium sized business (SMBs) are reluctant to switch broadband provider.
Business provider Easynet Connect suggests that despite connectivity problems and slow speeds, just one in ten SMBs questioned stated that they would switch supplier.
The Soaring not Surfing study, carried out in conjunction with Quocirca, found that despite this reluctance, almost three-quarters (71 per cent) said that their business could not cope for any longer than a day without internet access.
Only three per cent of those questioned had set up their connection within the last year, with two-thirds stating that they had been online for more than five years.
Chris Stening, managing director of Easynet Connect, said: "The internet is now at the heart of making a business a success but poor service levels and lack of support are currently being tolerated - this should not be the case."
In a report published in April, the group asserted that new business demands were driving a "quiet revolution" in the broadband industry, with many companies looking to implement high-speed fibre-optic services.