People who put pictures and videos online regularly have been advised to consider upload speeds when purchasing broadband packages.
In a recent article, the Guardian suggested that while headline download speeds were important, the rate at which files can be sent from users' machines also needed to be looked at.
The paper also advised people to carry out an online speed check in order to get a clearer picture of both download and upload rates.
"It's worth remembering that most internet service providers quote their download speeds when advertising faster packages, but upload speeds are usually significantly slower," the resource commented.
The article concluded by suggesting that those who find that the speeds experienced are significantly lower than advertised should contact their provider to change their package or consider switching to another supplier.
Ofcom recently brought the issue of headline speeds into the spotlight with a new voluntary code of practice which sets out guidelines for clearer advertising of broadband products in order to protect consumers.