BT has launched its new Home Hub, promising the device provides up to twice the wireless range of other UK broadband providers.
According to the firm, the new wireless internet router uses generation wi-fi technology, enabling reception even in areas that are hard to reach for similar devices.
BT is the first ISP in the country to offer the improved N-standard wireless technology, which is expected to make its mark on the industry in the coming months.
Managing director of BT Retail Consumer, John Petter, commented: "The 'N' standard technology also helps to prevent your wireless connection from annoyingly disappearing by providing a much more efficient wireless signal.
"Put simply, our new Home Hub reaches the parts other hubs cannot reach."
Customers deciding to take a new BT Total Broadband Option 3 contract will be given the Home Hub - which sports a new sleek design - free-of-charge.