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A wider group of people will now be able to access mobile broadband more easily as the popularity of the service has resulted in falling costs, according to one expert.

Chantal Brel, senior account manager at industry analyst GfK, believes that while the relatively high charges on mobile broadband had previously slowed down the growth of the market, now prices are falling as more customers become alert to the benefits of the service.

She commented: "Operators' mobile broadband offers have become a lot more comprehensive and affordable for the general public."

Despite the fact that sales of laptops integrated with 3G technology are believed to comprise less than one per cent of the overall market, Ms Brel went on to say she was confident of the potential in mobile broadband.

According to GfK, sales of mobile modems saw a 766 per cent year-on-year increase in May 2008.

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