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Advertising relating to broadband in the UK should be made clearer to the public, according to one senior analyst.

JupiterResearch's senior director, Ian Fogg, said that connection speeds should be represented more accurately in advertisements.

He added that 38 per cent of UK consumers were not happy with the speed of their connection.

Speaking to BBC Radio Five Live, he commented: "It's in the interests of the consumer to have clarity about how broadband is described and marketed."

Mr Fogg went on to say that clearer advertising would benefit companies who would then be able to charge more for "better quality broadband".

A survey conducted by Computeractive magazine found that 62 per cent of readers routinely received less than half of the top speed advertised by their provider.

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