Brits have demonstrated their love for broadband in the results of a new survey.
Research conducted by broadband provider PlusNet found that despite the ongoing credit crunch tightening the budgets of UK residents, only eight per cent would be willing to give up their broadband conenction in a penny-saving drive.
This figure compares to 30 per cent who would be prepared to cancel a magazine subscription and 14 per cent ready to sacrifice eating out and takeaways.
Commenting on further figures which showed that 34 per cent of customers quizzed would look to switch broadband provider if the current economic climate continued, PlusNet products director, Neil Armstrong, said: "The survey shows there is a high level of volatility in the broadband market as users shop around for the best deals."
He concluded: "However, broadband is now so popular and central to the daily life of Britain that few consumers are ready to end their internet connection completely to make ends meet."