Broadband users are showing a degree of loyalty towards illegal download sites, according to a new report.
A publication from songwriters and music publishers collective the Performing Right Society shows that many of the estimated 6.5 million broadband users who download music illegally reuse the same sites even if given a legal alternative.
The news comes in the wake of figures which show that even though the new album from UK indie rockers Radiohead, entitled Rainbow, was available to download for free on the band's website, more fans chose to access it from illicit addresses.
According to the Independent, the report states: "Online piracy thrives not only because of the widespread availability of free, top-tier entertainment, but because the venues themselves are now well known, well liked and habitually used.
"Even when the price approaches zero, all other things being equal, people are more likely to act habitually than to break their habit."
Leading broadband providers in the UK recently reached an agreement with the British Phonographic Industry on courses of action to take against subscribers seen to be downloading music illegally.