The amount of money spent by consumers on mobile messaging services is set to jump considerably in the coming years, according to a new report.
Research from Strategy Analytics suggests that worldwide consumer spending on mobile messaging services will increase by 15 per cent from $65 billion (£32 billion) in 2007 to over $88 billion by 2012.
The report also revealed that mobile versions of traditionally PC-based messaging services - such as email and instant messaging - were likely to become more popular with phone users.
In fact, it was suggested that mobile email will account for 20 per cent of total end user mobile messaging spending by 2012.
"We anticipate growing adoption of consumer email access via mobile, as flat-rate pricing, combined with improving email provisioning and device user experience lower the existing barriers to adoption and usage of this popular PC messaging format," commented senior analyst Nitesh Patel.
David Kerr, vice-president of global wireless practice at the firm, added: "SMS use has exploded over the last three years in the US, while western European SMS revenues are beginning to plateau due to price erosion, despite continuing increases in overall traffic."