The Miss World beauty contest is to launch its own broadband TV channel.
Millions of adoring male fans from all over the world have enjoyed the show since it made a debut back in 1951.
Now Miss World will be catapulted into the 21st century with the start of a dedicated IPTV channel which will allow broadband users to watch this year's event through the rounds from start to finish.
The streaming video channel will be part of a website which encourages interaction, allowing viewers to "engage and interact with Miss World".
According to Tech Digest: "It will let you decide if it's going to be Miss Venezuela or Miss Trinidad & Tobago "for the win" in more detail than ever before."
The Miss World final, which is said to attract a global TV audience of over 2.2 billion, will be held in Sanya, China, this year.