Orange is preparing to offer broadband TV services as part of its packages, according to new reports.
The telecoms firm is trialling its broadband TV service on a national scale, preparing to go into battle with Tiscali and BT in the broadband TV bundle market.
Broadband TV send allows viewers to watch real-time digital television provided through their phone line.
However with broadband providers Sky and Virgin Media already possessing a significant share of the digital TV market, Broadband Choices product director Michael Philips is not sure whether the move is a wise one.
He added: "Add to this the fact that Orange Broadband has been experiencing an ongoing customer exodus - losing 44,000 customers in the last quarter alone - and you can see what a struggle it will be for Orange to make a success of this service."
Broadband TV - also known as IPTV - was pioneered by HomeChoice, which is now owned by Tiscali.