The opening ceremony of the Olympic Games saw an increase in broadband traffic, one ISP has said.
PlusNet noted a higher than usual number of users on Friday afternoon as business subscribers visited the BBC website to watch the ceremony.
Neil Armstrong, products director at PlusNet, said there was a "surge" in traffic at around 13:00 BST.
"It looks likely that a lot of traffic was coming from business customers watching from work rather than people at home. The same thing happened with the British Open Golf tournament two weeks ago," Mr Armstrong told Webuser.
He added that a new trend is emerging with more and more broadband subscribers taking advantage of higher network speeds to watch high-profile sporting events when away from television sets.
PlusNet expects business users to continue to use the internet to catch up on all the news from Beijing over the course of the Games.