closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
Virgin Media news

Virgin Media has decided on the best man to lead the advertising campaign for its 50Mb broadband product - 100 and 200 metres Olympic champion and world record holder Usain Bolt.

The 22-year-old has just stunned the world with his performances at the 2008 Beijing Olympics, grabbing two gold medals and setting the fastest times on record in the process.

Now the broadband provider is considering calling the package, which will claim to be twice as fast as its rivals, 'Boltband', reports the Guardian.

Head of Virgin Media's marketing operation, Ashley Stockwell, told the newspaper: "Our new 50Mb service will deliver even faster lightning broadband speeds, which is why we feel that Usain will be the perfect ambassador for our campaign."

The firm recently indicated that it could be able to provide speeds of up to 200Mb to customers by the year 2012.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Dilson Von Belper 1 day ago BT Smart Hub review I agree ..but I called BT and had such a fight, many calls back and forward to India and South Shields ,...
  • Melanie Jane Shields-Appleton 2 days ago Ofcom unveils plan to bring... Hi David, I moved a 3 year old house on the 5th April, I was assured by BT I would get fibre but once I...
  • Simon Parker 2 days ago Ofcom unveils plan to bring... I've just had FTTP installed in my street ( today in fact) The mind boggles as to why I will need faster...

Search news