A newly-released report on European IPTV has highlighted the challenges facing the young market.
As supposed to the broadband and mobile markets, the IPTV sector shows more variance in different European countries, according to analyst Ovum.
The group predicts that although the market has made good progress, there are still a number of tests to come for IPTV - also known as broadband TV - in European countries.
Ovum says the penetration of Pay TV, market dynamics, local loop unbundling conditions and competition, are all a factor in how IPTV will perform in a given country.
Addressing the results of the research, IPTV News commented: "The one strategy which all markets possess is identified as aggressive promotions, and the most effective drivers of growth are named as price leading, aggressive marketing and strong content line-ups."