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Britain will be one of the leading countries taking broadband forward into the future, a senior figure at Google has said.

Nikesh Arora, vice-president of European operations at the internet giant, has stressed that the upgrade to high-speed internet services will continue.

He cited broadband as a major element in UK businesses, with websites becoming an important face of most companies.

Arora told Online Recruitment: "In the UK we are likely reach the critical 70% broadband penetration much faster than the rest of the world.

"The swift access afforded by a broadband connection means that a company’s website is increasingly customers' first port of call when seeking information on that business or one of its products."

Figures from Ofcom show that there are now over 16.2 million broadband connections in the UK.

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